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MrStevenLeeChairmanPBMSAAA@SingaporeMESSAGE4SINGAPOREAIRFREIGHTDIRECTORY2024/2025associations with the goal of providing engagingsessionsstayingabreastofindustrytrendsandelevatinglocalaircargoperformancestandardsNumerousbusinessesareactivelyhoningtheirstrategieswithsomeexpandingbeyondlocalbordersinsearchofgrowthandmarketingprospectsEstablishingarobustpresenceposesachallengeandexhibitionsareinstrumentalinaddressingthisThroughcollaborationwithEnterpriseSingaporewehavefacilitatedcostsavings for ourlogistics community to participateinsuchexhibitionsItbringsmesatisfaction thatseveral of ourmembers enthusiastically engagedintherecentexhibitionTransportlogisticandaircargoSoutheastAsia2023resultingintheacquisitionofnewleadsAswegazeinto2024SAAAwillpresentanotheropportunityinanupcomingexhibitionforthoseintriguedbythisventureLetsnotoverlooktheimperativeofsustainabilityTheSingaporeGreenPlan2030alsoknownastheGreenPlanisanationwideinitiativedrivingSingaporessustainabledevelopmentagendaWithintheAirTransportIndustryTransformationMap(ITM)2025akeyfocusissteeringdecarbonizationeffortsformoresustainableairtravelThismarksthebeginningofanewjourneythatweeagerlyanticipateembarkingonwithyoucommencingwithaPlantaTreeeventThe
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apenduringrealityoftheAgingSingaporeisbecomingincreasinglyapparentasby2026SingaporewillbecomewhattheUnitedNationsdefinesassuperagedwiththoseaged65andaboveforming21percentofthepopulationThissignifiesourneedforadaptationtostayeconomicallyvibrantthroughworkforcegrowthandproductivitydrive ThekeydriversconstituteontheneedfordigitalautomationtoincreaseefficiencyandreduceoperationalcostsTheconceptsofworkforcetransformationjobredesignandreskillingemergedrecentlyanditsasourceofprideforSAAAtohavebeenappointedastheProgramPartnerforAirTransportbyWorkforceSingapore(WSG)ThisappointmentenablesustoprovidesalaryfundingsupportcontributingtotheadvancementoftheworkforceTogetherletscontinuetoovercomeadversityandachievesignificantchangeThisyearIhavewitnessedincreasedin-personattendanceateacheventandthathasbeengratifyingThesegatheringsfosteredfruitfuldiscussionsandtheestablishmentofnewcontacts Wecan shareonourindustrybestpracticesandlearnfromoneanothertoharnessontheopportunityfordigitaladvancementsRecognizingtheimportanceofcommunicationinthrivingrelationshipswearecommittedtomovingforwardinclosecollaborationwithourstakeholdersstrategicpartnersandotherMrStevenLeePBMChairmanSAAA@Singapore
